In a country where the maple leaf is emblematic and where the changing seasons bring about both beauty and home maintenance, a fresh and innovative approach to eavestrough services was birthed in the form of "MaplEaves." This portfolio project details the complete conception and branding journey of this unique Canadian gutter company - from naming to visual representation, and from online presence to tangible promotional materials.

The Name: The clever wordplay between 'Maple' and 'Eaves' captures the essence of the Canadian environment and the very function of the business - dealing with leaves in eavestroughs. The name not only resonates with national pride but also addresses the perennial issue homeowners face every fall: leaves in the gutters.

Logo Design: Inspired by the maple seed pods ("helicopters"), the modern logo encapsulates both the Canadian essence and eavestrough challenges.

Vehicle Graphics: Vehicles featured sleek, recognizable branding, turning them into moving billboards showcasing the company's aesthetic and functionality.

Branding: Integrating Canadian outdoor essence with home maintenance, the branding utilized consistent colors, modern typefaces, and design for reliability.

Website (retired): The former MaplEaves website offered a cohesive, user-friendly digital experience, harmonizing with the brand's overall aesthetic.

Promotional Material: The brand's narrative was consistently conveyed across varied promotional items, blending essential information with Canadian charm.

The MaplEaves project was more than just another branding endeavor. It was a celebration of Canadian identity, a nod to our natural landscapes, and a solution-oriented approach to a common household problem. This portfolio stands as a testament to how thoughtful design, rooted in local context, can create a memorable and effective brand presence.